Folkets Russ - Visual identity & packaging
About the launch of Flokets Russ
Indulge in the delightful limited edition ice cream range, Folkets Russ, launched
by Diplom-Is, the celebrated ice cream brand. The series is crafted with the finest
ingredients and features three flavors- strawberry, blueberry, and liquorice.
The youthful design of the packaging reflects the excitement of becoming a Russ. This
range is a testament to the brand's commitment to inclusivity, and everyone can enjoy it.
About Blåruss
The Blåruss colour symbolises achievement for
those specialising in economics, service, and transport.
This ice cream is covered with a coating
made of fresh, plump blueberries.
About Rødruss
The Rødruss colour symbolises achievement
through study specialisation, media and
communication, music, dance and drama.
This ice cream is covered with a coating
made of ripe and juicy strawberries.
About Svartruss
The Svartruss colour symbolises achievement
through the study of electro, building and
construction or health and social services.
This ice cream is covered with a coating
made of salty and delicious liquorice.