Bingo Norge - Rebranding
About the brief
The project was to create a new visual profile for TV Vest's
TV Bingo. The goal was to design a comprehensive graphic
profile that appeals to new bingo players while retaining
the current ones.
Their objective is to enhance their brand across all platforms
by rebranding, and they are willing to modify the name of
TV Bingo if it will attract a broader range of customers.
About the rebranding
The final proposal includes changing the game's name
from TV Bingo to Bingo Norge to expand the target
audience nationwide, beyond just the West Coast.
This new name, Bingo Norge, will also reflect the
strong sense of nationalism deeply rooted
in Norwegian culture.
The logo, which takes inspiration from vintage fonts
that are currently popular, have been seamlessly
blended with traditional and modern elements to
create a new brand identity that strongly resonates
with the desired target audience.
Drawing inspiration from Norwegian knitting patterns,
I made a digital design that matched the brand's
new graphic profile seamlessly.