Anima - Visual identity & packaging
About the launch of Anima
The well-known brewery company Nøgne Ø has recently unveiled its latest line of alcoholic beverages named Anima, which is already creating a buzz among beverage enthusiasts. This new series is known for its unique theme inspired by the outlaw archetype and analytical psychology by Carl Jung, which sets it apart from its competitors. The Anima series is a perfect blend of creativity, innovation, and exceptional taste, making it an ideal choice for those seeking a memorable drinking experience.
About Wild
Anima Wild is an alcoholic beverage with
strawberries and dragon fruit flavours.
The drink contains 4.4% alcohol and
is inspired by the concept of animus.
Anima Wild is based on the concept of
animus, representing the masculine within
the feminine of the person.
Anima Wild draws inspiration from animus
and is named Wild due to its bold and robust
flavour, which is bound to leave a lasting
impression on your taste buds.
About Cloud
Anima Cloud is an alcoholic beverage with
the flavours of grapes and guarana.
The drink contains 4.4% alcohol and
is inspired by the concept of anima.
Anima Cloud is based on the concept of
anima, representing the feminine within
the masculine of the person.
The name Cloud is a nod to the drink's light
and airy texture, which perfectly complements
its fruity and refreshing flavours.
About Paradise
Anima Paradise is an alcoholic beverage that
comes in the flavours of pear and rhubarb.
The drink has 4.4% alcohol content and
is based on the concept of persona.
.
In simple terms, the beverage represents
the conscious impression that people have of
someone without revealing their true nature.
The name Paradise has been given to this
alcopop to symbolise the fully aware facade that
people create as their persona.